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Do Press Release Distribution Services Really Work?

I’m curious about how effective press release distribution services are for promoting books and author events. Can these services really help reach the right audience, or is organic social media and networking more impactful? How do you choose a platform that delivers measurable results without spending too much? Are there particular strategies to make press releases stand out in today’s crowded media landscape? I’d love to hear from authors who have used press release distribution services and what kind of outcomes they experienced.